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In digital world, disabilities can be made disappear. Today, disability in digital world is caused by bad design and development that blocks enjoyable interaction with the services. By following the best accessibility practices and by involving real people into the design process great experience can be offered for all. If accessibility is included from the very beginning of the design and development the additional cost is minor. Instead, you reach more customers and avoid creating customized services for people with special needs. How great is that!